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SaaS marketing is a broad, complex discipline that is fundamental to your organisations growth ambitions. But it evolves at a tremendous pace and getting the foundations in place to deliver consistent revenue success is a daunting prospect. The Stand Up Marketing Podcast brings clarity to the process by showcasing and exploring a different area of SaaS marketing in each episode. We talk with experts who share their experiences and insights, as well as providing practical ideas that can be immediately applied to your marketing strategy. We demystify everything from Product Marketing to events management, paid ads to PR by revealing what works, what doesn’t and how it all comes together to fuel SaaS revenue growth.
Episodes
Tuesday Jan 24, 2023
Tuesday Jan 24, 2023
TikTok was the world's most downloaded app in 2022 and is no longer the preserve of the under twenties. In fact, it has well over a billion active users of which half are over 30 and the popular apps' momentum shows no sign of slowing down.
With stats like this it presents a huge opportunity to SaaS marketers looking for new channels to build engagement and ultimately revenue.
In this episode, Richard is joined by Mike Manzi of Official Sales Tips who is uniquely well placed to explore the topic. Having worked for many years leading sales teams for SaaS organisations such as Time Doctor, Workable and Yieldify, he has more recently built a massive following on TikTok to launch his own successful business. If you are already active on the platform, there is a good chance Mike has made an appearance on your FYP to share software sales advice!
We discuss:
- The opportunities for SaaS businesses on TikTok
- What to consider when getting started on the app
- How to boost engagement and make the algorithm work for you
- Common mistakes to avoid whilst building your following
AND Mike was kind enough to put together a document detailing everything we discussed to act as your checklist and framework to guarantee success which you can find here.
Check out more of Mike's content here.
If you have any questions, suggestions or just want to get in touch with the pod, simply email richard@standup-marketing.com
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