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SaaS marketing is a broad, complex discipline that is fundamental to your organisations growth ambitions. But it evolves at a tremendous pace and getting the foundations in place to deliver consistent revenue success is a daunting prospect. The Stand Up Marketing Podcast brings clarity to the process by showcasing and exploring a different area of SaaS marketing in each episode. We talk with experts who share their experiences and insights, as well as providing practical ideas that can be immediately applied to your marketing strategy. We demystify everything from Product Marketing to events management, paid ads to PR by revealing what works, what doesn’t and how it all comes together to fuel SaaS revenue growth.
Episodes
Wednesday Jan 18, 2023
Wednesday Jan 18, 2023
PR is often one of the first marketing activities that Saas companies undertake - done right it can play a massive role in elevating your brand, positioning your product and underpinning growth. But if the strategy is not thought through and you're not careful, it can become an expensive, time consuming, ineffective exercise.
My guest is Victoria Usher, CEO & founder of Gingermay PR, which she founded in 2010. Gingermay is a multi-award winning B2B PR and integrated communications agency specialising in data, adtech and martech clients.
Victoria is a widely respected PR leader and innovator - everytime I log into LinkedIn she seems to be announcing a new award! In short, when it comes to SaaS PR she knows her onions and it is no exaggeration to say there are few people who know public relations better than her.
In this episode we cover:
- When is the right time to begin investing in PR and, as importantly, when is the wrong time?
- What common mistakes do organisations make in executing their PR strategy?
- How has SaaS PR evolved over the last decade and where is it headed?
- Where does PR sit in the funnel?
- How do you measure the value from PR?
If you have any questions, suggestions or just want to get in touch with the pod, simply email richard@standup-marketing.com
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